In a major rebranding exercise, Intel's familiar 'dropped-e' logo from 1991 has today joined the dinosaurs, to be replaced by a new swooshy corporate logo (left) and 'Leap ahead' tagline. According to the press release, the new brand identity represents Intel's 'evolution to a market-driving platform solutions company'.

You can see the full range of corporate and product logos here. The new logo will appear on all its processors, together with the 'Inside' tag. The new 'Centrino Duo' brand is illustrated - this is the name for the upcoming 'Napa' dual-core mobile platform. Also in the PDF above are the logos for the Core Solo (single core) and Core Duo (dual core) mobile processors that power the Napa platform - these CPUs were previously codenamed 'Yonah'.

Intel's Paul Otellini is expected to give further details about the new brands and products at CES on Thursday, including the Intel ViiV home entertainment platform.