Transcend Information has brought out its JetFlash 150 range of USB keys.

The company has clearly decided that the female sector is where it’s at, because the tiny flash drives are described as being the size of a tube of lip balm.

They’re also in a choice of colours, and each represents a different capacity size. See someone with a metallic green key – they’re stingy and only paid €29 for a 256MB flash drive.

Spot a metallic silver one and it says you’re a flash git (or gitess) who carries around loads of important files and needs a 2GB key - and can afford €129.

They all come with various software apps as well, including Password to protect your data, PC-Lock to lock your PC when you are away from it and Boot-Up, which configures the JetFlash 150 as a bootable drive.