Gigabyte is going through a rebranding exercise with its motherboards, giving them a new naming convention and packaging.

It has a bunch of motherboards due out in the coming weeks to support Intel’s new P965 chipset. Chief among these is the high end GA-965P-DQ6, aimed at gamers.

The Conroe-ready board is cooled by two separate heat pipes. The pipe from the southbridge isn’t connected to the pipe from the northbridge, which said Gigabyte, makes for more efficient cooling.

It also uses a solid capacitor (denoted in the name by the letter ‘D’), which gives the moterboard a longer life – the company is claiming it adds five years, a quad bios (denoted by the ‘Q’).

There is a Crazy Cool heat sink underneath the processor, which Gigabyte says reduces the CPU temperature by 10 per cent.

Gigabyte has two more Conroe motherboards coming out in the June/July timeframe, the GA-965P-DS4 and GA-965P-DS3. The ‘S’ stands for several things, including smart and SLI.