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Because size matters ...
On the left you can see a specimen of Sony's new Micro Vault Tiny USB storage key. It's small, very small. In fact it measures just 30mm x 14.5mm x 2.7mm and weighs a mere 5g.
Why would you want one of these guys? It's got to be the cool factor associated with their size. Yes, smaller is better especially when you consider that Sony can pack up to 2GB of data on the high end models.
Think about it, up to 2GB of important data lost down the back of the couch ... great.
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