As seasoned readers and followers will know, not only is there no love lost between Intel and AMD, but they rarely if ever mention each other's names.

Here at the Intel Developer Forum in San Francisco, I was beginning to think AMD's name had been changed to "the others", as it has typically been referred to. But today we saw AMD's first mention - on a slide. It was during a demo set up by Intel to 'prove' how much faster its current top of the range Xeon and the quad core Xeon scheduled for release in November is compared to AMD's Opteron.

As you'd exect, the Xeon won hands down in Intel's demo. But there's some dispute as to whether we actually heard the word AMD spoken. I think the tech guy handling the demo did, but colleagues here disagree.

But what all do agree on is that Intel CTO Justin Rattner took a cheap - if funny at the time - swipe at Opteron yesterday. Looking into his Dustbin of Obsolete Technology, Rattner commented: “Wait a minute. It looks like there’s an Opteron in there.”