The Finepix Z5fd, details of which were released today, will be the first camera in Fujifilm’s Z-series to incorporate the company’s Face Detection feature.

When activated, Face Detection scans the scene for human faces by looking for two eyes and a mouth. If it finds what it thinks is a face it will ensure the focus is locked on the subject, even if it’s at the edge of the frame, and adjust the exposure accordingly.

The Finepix Z5fd also comes with a 6megapixel CCD, 3x optical zoom and, as is typical with Fujifilm snappers these days, a high maximum sensitivity of ISO 1600.

When we met up with Fujifilm earlier this month, it bemoaned the industries infatuation with megapixels. We had to agree that a high megapixel has very little to do with actual photo quality, although it still seems to sell cameras.

But, in the next breath, Fujifilm was shouting about its compacts having the highest ISO ratings in the industry. With the increased image noise associated with high ISO settings, we’re left wondering whether it’s simply another marketing ploy.

Do you have a digicam capable of an ultra-high ISO? Do you ever use it? Leave your comments below...