In December we were given a demo of Philips new gaming technology, Ambx and told it would launch at CES.

Philips showed off a whole range of up and coming technologies or products today, from its latest Ambilight LCD TVs to a Stremium Wireless Music System and a Wireless HDMI. And of course Ambx.

The idea is sensory gaming and it uses lights, fans and a wrist rumbler to “transform the entire gaming experience” said Philips. A wall washer beams up to 16 million different colours behind the computer screen combined with two light fans, two satellite speakers with integrated lights a sub woofer and a wrist rumbler.

Only a handful of games support the system at the moment, including Toca 3 and the soon-to-be-released Supreme Commander. The lights respond to what’s happening in the game – so for instance if there’s fast action and flashing lights on your computer screen, this will be recreated in your room’s walls.

The fans are designed to provide a similar experience, simulating wind, a collision, or a drop in temperature – as it happens in the game. The wrist rumbler vibrates depending on the action.

Philips’ amBX PC Gaming Peripherals range will launch as four kits: a $199 starter kit which contains a directional wall washer light, controller unit and satellite lights; a $299 Pro-Gamer Kit which includes a directional wall washer light, a controller unit, satellite 2.1 speaker lights and subwoofer; a $99 Extension Kit featuring a set of desk fans and wrist rumbler. 

To get the complete kit, you’ll need to shell out $399.