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When a film won't sell
When a film won't sell for love nor money, then perhaps someone could make money by making it a free download bundled with a load of adverts.
That's kind of what Lovefilm.com and VW are doing. You need to be a member of the DVD-in-the-post rental company, to get the download; This costs a minimum of £4.99 a month (giving you two DVD rentals per month).
Users download the film using a download manager, which streams Volkswagen ads directly to the user's desktop, while the film is downloading. There are also other 'TV quality' ads the user must watch before the movie commences.
The first film available is a romance called The Cooler. The standard edition of this film is the 14,980th best selling DVD on Amazon and the special edition can only muster 20,709th place.
Lovefilm is interested in getting other companies to sponsor films, so perhaps this will become a viable business model to flog DVDs that just can't sell.
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Although the cooler didn't make many waves when it was released, it does have a 7/10 rating on imdb - thats a pretty good rating for any movie on imdb. Its good to see that this isn't going to be just a service for bad films.
Posted by News Guy | March 24, 2007 1:07 PM