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Will Cisco regret dropping Linksys brand?
I find it odd Cisco has chosen to ditch the Linksys brand after buying the consumer networking company in 2003.
Whenever someone mentions Cisco to me, I immediately think of servers, corporate networks and difficult certification exams. Linksys, however, sat nicely with the other big-name consumer brands such as Netgear and D-Link.
No doubt Cisco wants people to think industrial-level quality when buying their wireless router for the home, but unless they spend a fortune on marketing I suspect consumers will end up plumping for more recognised home-user brands.
Posted by Will Stapley on July 30, 2007 | Permalink
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