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The beat goes on
Steve Jobs unveiled an attractive new iPod Nano, two updated iPod videos (now called iPod Classics) and an iPhone without the phone bit, called the iPod touch, last night.
Details and pictures of the new products had already been leaked out weeks in advance, so the most surprising announcement for many was the 8GB iPhone getting a $200 price cut and the 4GB version disappearing altogether.
This means Americans can now buy an 8GB iPhone for $399 (around £200) plus a premium contract, which no longer makes it look extortionately expensive compared to many smart phones on the market, just expensive.
The line-up's top end is a bit muddled since you can either have a spacious 160GB iPod Classic or a restricting 16GB iPod Touch, which has a bigger screen and Wi-Fi.
While the official launch was held in San Francisco, hundreds of European journalists, Apple workers and associates turned out at BBC's White City to watch a live feed on a big screen. We then got to play (albeit briefly) with the new iPods.
Steve Jobs started the night by announcing a new ringtone maker for the iPhone. And while European journalists sat in bewilderment as Apple said it will charge $1 to cut a tune you already own down to 30 seconds, the American media applauded and whooped at this announcement.
As any Nokia, Samsung or Sony Ericsson owner will know, making mobile phone ringtones is usually free.
On that note, Sony Ericsson showed off its new HSDPA phones last night in London too. The top model is called the W960i, has 8GB of storage (like the iPhone) and falls under the Walkman brand. However, as I used the W960i it became clear to me: the interface is archaic compared to what Apple can do.
Posted by Emil Larsen on September 6, 2007 | Permalink
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